Bits of Lace and Marie Jo: A Brief History 

In 1976 a small lingerie boutique opened its doors on Vendue Range in Charleston, SC to a splendid reception. The owner at that time, Mrs. Margaret Bobo, a Professor of Pharmacology, watched her shop prosper as her client base grew and it wasn’t long before Bits of Lace relocated to the world famous fashion district at 212 King Street, downtown Charleston, SC.

Time, however, has a way of changing things and in 1999, Bits of Lace shifted hands to current owner Ruth Brennan, a nurse and entrepreneur. Lingerie devotees continued to frequent the boutique under Ruth’s new ownership and, within a short time, the stores success warranted yet another move to the current location at 302 King Street, Charleston, SC.

The 1880s storefront, previously a bank, an art gallery and an arcade, was perfect for the growing business. High ceilings, ample space in the rear for fitting rooms and a newly constructed mezzanine for stock and office space were just the beginning. Ruth chose the floor plan based on ease of navigation for the customer, including bright, open space and tasteful cabinetry. The boutique is decorated in a style that reflects the fine European lingerie and elegant sleepwear available therein; most apparent is the attention to detail, which is shown in the delicate, hand painted floral designs on the original crown molding. Bits of Lace was awarded  Best European Flaire 2005 by Lingerie America Intimate Apparel Show.

The detail-oriented mentality behind Bits of Lace’s success carries over to its merchandise and personnel. Bits of Lace’s deluxe offering would be incomplete without Marie Jo’s fabulous collections. Each Marie Jo item is perfect in its singularity, each collection unique and beautifully constructed. Marie Jo maintains a perfect balance between jaw dropping designs and a flawless fit. Both Bits of Lace and Marie Jo make permanent investments in research, development, production and quality assurance. This distinct insistence displays Marie Jo’s superiority of design, construction and quality.

 The core component of Bits of Lace's business is specialty bra fitting with trained professionals in a personal, private atmosphere. Each staff member is a trained Marie Jo bra fit specialist, and masters the articulation of each bra’s fit, style, shape and size. This level of consideration is necessary to provide the very best products and services available. Marie Jo representatives provide further bra fit training for Bits of Lace staff both in-store and abroad at Marie Jo’s Belgian headquarters, where exclusive factory tours and informative fit sessions guide Bits of Lace to greater product knowledge. No appointment is necessary for our clientele to speak with a bra fit specialist in-store or over the phone. 

Marie Jo has a very special relationship with Bits of Lace, due to sales and product performance. This relationship provides direct access to Marie Jo’s services and support, which our customers ultimately benefit from. Marie Jo carefully selects qualified boutiques to sell and handle their products and represent their brand. Bits of Lace is a boutique synonymous with excellence, beauty and authenticity, therefore a natural selection for Marie Jo products. Marie Jo's consistent attention to fit and quality provides endless opportunities for Bits of Lace to exceed client expectations.

As time progresses, Bits of Lace continues to reach for new opportunities and nurture fresh ideas. We hope to learn, grow and evolve in hopes to deliver you the very best. Please pass along thoughts or suggestions to make your search for quality lingerie a success.