The Prima Donna Stockholm collection "exudes pure luxury." An embroidered floral motif of small and larger flowers combine atop single and double layer tulle to make this fashion-forward collection a popular seller of the Prima Donna legacy. Unique to the shoulder straps is stitched guipure ribbon which creates a clean line over the shoulders and onto the back, complimenting the bow centerpiece. A showcase product of this collection is the tulip cut balconnet bra; this tulip cut creates a natural plunge line that follows the curvature of the breasts to accentuate the rounded shape and the open neckline.